During the summer of 2011, the publicly-owned Tampa Bay Times Forum underwent a $40 million transformation that was privately funded by Tampa Bay Sports and Entertainment owner and chairman, Jeff Vinik.

On December 31, 2011 the St. Petersburg Times changed its name to the Tampa Bay Times, and the arena was unveiled as the Tampa Bay Times Forum to follow suit. It annually hosts more than 150 events ever year, which ranks among the top venues in North America. The Tampa Bay Times Forum also encompasses 670,000 square feet with three decks and seven separate levels.